1. California Disclosures
This section explains your rights regarding your Personal Information that we collect, as set forth in the California Consumer Privacy Act or the (“CCPA”). All defined terms in the California Privacy Policy shall retain the same meaning as this page. The following chart summarizes our Personal Information collection, use, and sharing practices in the preceding 12 months since we last updated this Policy on June 16, 2022.
| Category of Information | Purpose of Collection | Vendors and other third-party entities with whom we share this information |
|---|---|---|
| Identifiers, such as, your name, address, email address, and username |
To process your requests for products, services, or information, to communicate with you, to improve our services, to enforce our agreements, to enforce our Terms of Use, to register your account, for the administration and protection of our business, and to comply with applicable law, regulations, and legal and regulatory processes. If you opt-in to do so, we may use your name and email address for our marketing purposes and to help our business partners with their marketing. |
Service providers who assist in providing services on our behalf. If you opt-in to do so, our business partners. |
| Personal Information categories listed in the California Customer Records Statute (Cal. Civ. Code § 1798.80(e)) |
To process your requests for products, services, or information, to communicate with you, to improve our services, to enforce our agreements, to enforce our Terms of Use, to register your account, for the administration and protection of our business, and to comply with applicable law, regulations, and legal and regulatory processes. If you opt-in to do so, we may use your name and email address for our marketing purposes and to help our business partners with their marketing. |
None. |
| Protected Classification characteristics under California law, such as, your racial or ethnic origin, religion, or sexual orientation |
If you are in the U.S. ONLY and you opt-in to do so, to improve our services, better understand our customer base, meet our diversity and inclusion goals; and to help our business partners do the same. |
None. |
| Commercial Information, records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies |
To fulfill your requests for products or services, to improve our services |
None. |
| Internet or Electronic Network Activity Information, e.g., browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement, or questions and other messages you address to us directly through online forms or by email |
To process your requests for products, services, or information, to communicate with you, to improve our services, to enforce our agreements, to enforce our Terms of Use, to register your account, for the administration and protection of our business, and to comply with applicable law, regulations, and legal and regulatory processes. |
None. |
| Other Identifiers and Internet Activity Information, e.g., IP address; similar information |
To process your requests for products, services, or information, to communicate with you, to improve our services, to enforce our agreements, to enforce our Terms of Use, to register your account, for the administration and protection of our business, and to comply with applicable law, regulations, and legal and regulatory processes. |
Service providers who assist in providing services on our behalf. If you opt-in to do so, our business partners. |
| Inferences about personal preferences and attributes drawn from profiling |
To improve our services, to help us better understand our customer base and to help our business partners improve their offerings. |
None. |
2. European Disclosures
This section explains your rights regarding your Personal Information that we collect, as set forth in the General Data Protection Regulation or the (“GDPR”). All defined terms in the GDPR Privacy Policy shall retain the same meaning as this page. The following chart summarizes our Personal Information collection, use, and sharing practices since we last updated this Policy on June 16, 2022.
| Type of Data | Purpose | Lawful Basis |
|---|---|---|
| Data that indirectly identifies you such as your IP address, mobile device ID and location data. This data does not include anything that allows us to identify you by name or contact details. | Identify/recognize you and analyze how you, and other users, navigate the Site and apps and what type of content you’re interested in, and to manage and improve our services and products by testing new features of our sites and apps. We do this by using cookies or similar technology as explained in our “Cookie Policy” section which can be found at https://eridirect.com/about-us/cookie-policy/. | Legitimate Interest. |
| Data that indirectly identifies you such as your IP address, mobile device ID and location data. This data does not include anything that allows us to identify you by name or contact details. | Recognize you and analyze how you, and other users, interact with ads on our services and what type of ads you’re interested in. We do this by using cookies or similar technology as explained in our “Cookie Policy.” | Consent. |
| Data that indirectly identifies you (such as your IP address or mobile device ID and location data) and data that directly identifies you (such as your name, username, and email address and information you include in your user profile). | Communicate legal information to you. | Legitimate Interest. |
| Data that directly identifies you (such as your name, username, and email address) and data that indirectly identifies you (such as your IP address or mobile device ID and location data). | Analyze comments and feedback you have given us including comments, feedback and reviews you have posted on our Site in order to use the information to improve our services and content offerings, and to enforce our Terms of Use. | Legitimate Interest. |
| Data that directly identifies you such as your name, username, email address and location data. | Provide you with communications and services you’ve signed up, for such as our newsletters. | Creation or performance of a contract. |
| Data that directly identifies you (such as your name, username, and email address and other information included in your user profile). | Register you as a user of our Site and other products and services and administer your account. | Creation or performance of a contract. |
| Data that directly identifies you including your name and address, email address, other contact details, financial and transactional data. | Fulfill orders for our products or services placed on our Site. | Creation or performance of a contract. |
| Data that directly identifies you including your name and address, email address, other contact details, financial and transactional data. | Collect money you owe us. | Legitimate interest. |
| Data that indirectly identifies you (such as your IP address or mobile device ID) or data that directly identifies you (such as your name, username, email address and location data). | Verify or obtain payments due to us when you buy something from a third party after clicking on an “affiliate” link in our content, measure the performance of affiliate links, analyze, and develop this part of our business. | Legitimate interest. |
| Data that indirectly identifies you (such as your IP address or mobile device ID and location data) or data that directly identifies you (such as your name, username, and email address). | Communicate our terms, notify you about changes to them and communicate with you about non-compliance. | Creation or performance of a contract. |
| Data that indirectly identifies you (such as your IP address or mobile device ID and location data) or data that directly identifies you (such as your name, username, and email address). | Communicate our Privacy Policy and notify you of changes to them. | Compliance with a legal obligation. |
| Data that directly identifies you such as your name, username, name, email address and location data. | Conduct surveys or undertake similar types of research so that we can improve and develop our business, our services. | Consent. |
| Data that directly identifies you such as your name, username, and email address. | Allow you to take part in a prize draw, sweepstake, or other competition or other promotional activity. | Creation or performance of a contract. |
| Data that indirectly identifies you (such as your IP address or mobile device ID and location data) and data that directly identifies you (such as your name, username, and email address). | Administration and protection of our business including troubleshooting, data analysis, testing, system maintenance, user support, reporting and hosting data, administration and IT services, network security, fraud prevention, customer services and business reorganization, including exchanging information with third parties for fraud protection and spam/malware prevention. | Legitimate interest. |
| Data that directly identifies you such as your name and email address. | Send marketing communications to you if you subscribe to our newsletters or other products and services. | Consent. |
| Data that directly identifies you such as your name and email address. | Communicate with you about our products or services that you sign up to receive when you create an account and transactions that you conduct using our services, including published content you visit, content you submit for publication on our Site, and content posted by you on our Site (including your comments on content, feedback and reviews). | Creation or performance of a contract. |
| Data that indirectly identifies you (such as your IP address or mobile device ID and location data) and/or data that directly identifies you (such as your name, username, and email address). |
Comply with applicable laws, regulations, and legal and regulatory processes. To prevent misconduct, abuse and misuse particularly as regards to illegal activities and suspected fraud. |
Creation or performance of a contract. For compliance with legal obligations to which we are subject, such as US and EU governmental regulations, and to enforce or defend our legal rights. |