A new video sketch launched today by 1-800-Recycling.com uses humor to make a memorable point. The video sketch, launched today via YouTube, uses actors to parody the iconic character Gordon Gekko, immortalized by Michael Douglas’ Oscar-winning performance in Oliver Stone’s Wall Street; and that character’s show-stopping ‘Greed is Good’ speech from the movie.
In 1-800-Recycling’s version, the Gekko-esque character confronts a boardroom of environmentally ambivalent executives with a ‘Green is Good’ speech – humorously leading viewers to 1-800-Recycling’s very real message of environmental responsibility.
The video is just the latest of a series of comedic shorts 1-800-Recycling has produced to spread the word about the importance of recycling. All the videos appear on 1-800-Recycling’s channel on YouTube, which is the most visited green channel on YouTube with 1.8 million visits to date.
“This new ‘Green is Good’ video was filmed for laughs and we’re glad people are enjoying it,” said John Shegerian, Chairman and CEO of Electronic Recyclers International (ERI), the nation’s leading recycler of electronics and e-waste, and parent company of 1-800-Recycling.com. “But the takeaway for the viewer couldn’t be more serious. Recycling is an integral part of preserving our natural resources and hope that the video shorts we have created that are now floating around the internet will remind and inspire people to recycle responsibly. And thanks to our 1-800-Recycling.com website, phone line, and App, we’re doing everything we can to make the process as simple as possible for anyone, anywhere.”
The ‘Green is Good’ phrase takes on a double meaning for Shegerian, who also hosts the #1 green themed radio show in the country, a weekly environmental radio interview program on Clear Channel, called “Green is Good.”
Douglas is currently reprising his role as Gordon Gekko in the new feature film “Wall Street: Money Never Sleeps,” also helmed by Stone.
The 1-800-Recycling system provides visitors to its site, phone lines or users of its App with a dedicated tool to find recycling locations nearest to them (every zip code in the country is covered) for whatever it is they wish to recycle. The system can direct users to responsible recyclers of electronics, tires, oil, paint, glass, plastic, wood, mattresses, carpet, junk – basically everything that can be recycled.