California’s new consumer privacy law, the CCPA, took effect on January 1, 2020. While enforcement didn’t kick in until July 1, a recent survey by PossibleNow, a consent solutions provider, found that only 25% of businesses expected to be fully prepared by the end of the six-month grace period.

The lack of preparedness mirrors what happened with the GDPR, a similar regulation in the EU. In the ramp-up to GDPR enforcement, businesses cited a lack of understanding about their own internal data processes and confusion about the law itself as major obstacles to compliance readiness.

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